Editorial exemplars

How to fight back  Economist (persuasive)

Guardian 1

Guardian 2

Guardian 3

Independent 1 (persuasive)

Independent 2 (persuasive)

Independent 3

Independent 4

Independent 5

Editorials 2

2 kinds to be aware of....

Informative

• absolutely clear in focus and intent
• straightforward information presented in analytical essay form.
• introduction, big issue, information from recent, any background information, solution(s), conclusion

look here and here

Persuasive

• intended to show the ability to look at an issue from more than one position
• information presented leading to the all important...
• concession. The 'giving in' to one part of the opposing argument
• the concession is then trumped by a most important point which is intended to convince the audience completely 
• introduction, big issue, information, information, information, concession, rebuttal of concession and final main point, conclusion

Persuasive Leader/Editorial Structure

• Introduce topic
• State your position
• Give good reason (with example)
• Give another good reason (with example)
• Make concession to opposing opinion
• Destroy concession with brilliant response which is your final and best reason
• Conclusion

look here