left to right rule

Lateral movement paper

Kuleshov Effect

How to read a movie

visual rhetoric

rule of thirds

American rhetoric

Speeches, film monologues etc.


also awesome for examples of rhetorical devices

propaganda

Propaganda

...uses all the tricks we have learned to convince the audience of what they should know better than to believe.

review our Sender-Message-Audience paradigm

We shall be using this site from George Mason University this site and this site as our  foundation sources

Seven Types of Propaganda

• Name Calling
• Glittering Generalities
• Transfer
• Testimonial
• Plain Folks
• Card Stacking
• Band Wagon

 Also divided thus into three of eight (yeah yeah, I know...)

Word games

Name-calling

Glittering generalities

Euphemisms 

 

False connection 

Transfer 

Testimonial 

 

Special Appeals

Plain Folks

Bandwagon

Fear

Consider in terms of our work on the language of Global climate destabilization, and what our good friend Mr. Chomsky has to say. Digital version here

write stories

Choose from the stories below, those that would be found in your paper...

then write them up, including headlines and five paragraphs per story using,

• the inverted pyramid format
• everything we have learned about what goes in each paragraph
• everything we have learned about your paper and its particular,

• format
• interests
• political stance
• language usage

then write an analysis paragraph for each, describing why the piece was chosen and written as it was

The stories on the wire today are as follows...

- Zurich to become new financial capital of Europe, traders flocking to Swiss financial center to avoid taxes

- England loses to Sweden and Holland defeats France by selfsame scores of 5-1 in European Cup football warm-ups.

- new study shows that while some immigrants do end up as criminals, more than 90% integrate effectively into British society and are adding to the economy within 10 years of arrival. Only 5% are shown to become members of the criminal community. Approximately 200, 000 immigrants arrive on British soil each year

- David Beckham explains his kissing an Italian model in Milan club was because it is the customary greeting. “It was on the cheek.”

- Meagan Fox says spanking scene in new French directed film “is important to the theme of violence and sadism at the heart of this metaphoric attack on American global imperialism.”

- English housing market continues to stay flat following election

- small dog tortured to death by two old women in Cardiff

Newspaper headlines

Headlines

alliteration
rhyme
intertextuality
brevity
idiom
loaded language
fear
naming
punning (word play)
juxtaposition
consonance, assonance


The headline serves the paper and its relationship to the audience

red banner - short and loosely tied to the story (deck gives real info)
blue banner - shortish and based on fear/outrage
black banner - longer and more sophisticated language
Broadsheet - longer and more sophisticated again

Newspaper Essay

Newspaper Essay Outline

The medium is the message because it shapes the message

to be considered.....

• front page (How many stories?; What stories?; How big and how many graphics?; What are the teasers like and how many? 
• Language- Syntax and diction (diction is more like to be sophisticated or highly sophisticated)
• Banner/Headline/Deck/1st and 2nd paragraph-Does it drops lead? How often? Does the headline speak to the stories?
• Stories about what and who’s perspective 
• editorials- about what? What is the opinion?
• Who is/ are the target demographic?
• size of paper
• Targeted audience?

Introduction

Introduce the newspaper, where it is from, what type of paper it is(broadsheet, tabloid, morning newspaper, Berliner.) Then talk about what key elements will be discussed (ie sophistication, focus of stories, bias ad how these will be examined)

Body Paragraph ONE

Talk about the front page, the amount of graphics and stories. How big the headlines are, what are the teasers like? What does this tell you about the newspaper? What does the front page look like?                

Body Paragraph TWO

What kind of stories are on the front page?

Body Paragraph THREE

How are the stories constructed: headline, deck, graphic. Does the headline speak to the stories? (reference to diction) (diction- word choice and why?/level of audience)

Body Paragraph FOUR

How are the stories constructed: first paragraph (reference to diction and syntax) (diction- word choice and why?/level of audience)(syntax- how you structure you sentence and paragraph)

Body Paragraph FIVE

What comes after each news article( the second paragraph and the rest of the inverted pyramid, does my paper drops lead? If Yes, how often? 

Body Paragraph SIX

What are the editorials about? What kind of editorials are they? What is the opinion?

Conclusion

Sum up all the analysis of each paragraph. What does this tell you about the newspaper? Talk about the demographic. Wrap it up by restating the big point and revisit key ideas from explanations.

The medium is the message because it changes the message